As you know, there are many websites that offer the opportunity to place ads nowadays. But it’s not a good idea to just randomly start placing ads on websites just to see what it’ll lead to. Before placing the first ads, you should create a plan and a strategy. This includes the amount of ads to be placed, the budget and, most importantly, the keywords. Other than with SEO, with ads the keywords play a big role. Because of that, you need to create ads that align perfectly if you want to reach success.
Google is a company that wants to make a profit. However, it believes that it won’t be able to do so if it doesn’t give the searchers what they are looking for. That’s why you don’t need to bid high with Google Ads to be able to be successful. What you need to do, as stressed before, is give the customer what he needs. If you are able to do so, you will be able to generate a lot of success for a very low price.
Different types of Google Ads
Google Ads is very broad. It allows you to only advertise on Google, which is great if you have a low budget and only want to target people who are ready to buy. You can also choose to advertise on YouTube and generate more brand awareness. If you want to increase your reach, you can also include the Google partners. And you can choose a shopping campaign. This allows you to display your product with price directly in the Google Search results. When a potential customer sees this, he can immediately click the link and buy, as he will be redirected to your purchase page.
Facebook Ads are a great way to increase brand awareness among your target audience or to convince people to buy straight away. You can choose gender, age, interest and much more which leads to a perfectly segmented audience. Then it’s up to you to create a campaign that appeals to this very audience. Of course we our happy to help you with this, since we have specialists on board to be able to turn the campaign into a huge success. We can also guide you along and give you tips on how to improve your existing campaign.
Instagram is already a bit more segmented, but it’s still a very good tool to reach your possible audience. Especially if you are a clothing brand or a hip bar that everybody needs to attend. Instagram is better for creating a hype. After that, you still need to be interesting enough for people to come back. Whereas with Facebook ads you are creating a name for yourself. So the best thing would be to always use Facebook as well when you want to start an Instagram campaign. But this is of course up to you and we’ll make it work whichever way.
Finally, we can also help you with LinkedIn ads. These are more focused on job seekers or non-job seekers that might be a perfect fit for your company. You can select users that are open to finding a new job or ignore the ones that are not interested at all. This saves you advertising costs for a group that won’t be interested anyway. In these ads it’s important to elaborate the perks that you offer as an employer. Alternatively, if you are looking to advertise B2B, you’ll need an entirely different strategy, that we are more than happy to help with as well.